Those interested in data science might want to read this article to learn about some of the key concepts in this field. Several different topics are covered including structured and unstructured data, pre-processing, the Three Vs model, and sentiment analysis.
Structured vs unstructured data
Regardless of the industry you’re in, chances are you need to leverage both structured and unstructured data. The two are used to perform advanced analytics and to identify valuable insights. But they’re both very different and require specialized tools to handle. This means you need a team of experts with a thorough knowledge of both data types and data science.
While unstructured data is more flexible, it also has many limitations. It’s harder to search, requires specialized tools, and can’t be processed by traditional methods. Fortunately, there are new data management platforms that can help you get the most out of your unstructured data.
Structured data, on the other hand, is usually stored in a relational database. It’s organized and searchable. Typical examples of structured data are email addresses, product IDs, phone numbers, and ZIP codes.
Sentiment analysis
Using a sentiment analysis engine can help businesses understand how to best serve their customers. It can also help them monitor their brand sentiment and detect online influencers.
A sentiment analysis engine uses a variety of algorithms to determine whether or not data is positive or negative. These can be rule-based or machine learning based. Using a machine learning algorithm can help the software learn from previous data and adjust to new factors over time.
The most common sentiment classification model is the bag-of-words model. This technique ignores context and disregards word order. It’s also not able to account for sarcasm.
Using a sentiment analysis engine can help you identify online influencers and discover emerging trends in online conversations. You can also use this information to build positive word-of-mouth for your brand.
Fraud detection
Identifying fraud by using advanced analytics and technology is becoming an increasingly important part of a successful anti-fraud strategy. Machine learning algorithms are able to recognize patterns in customer behavior and predict future events. This makes them highly effective at preventing fraud in real time.
The data science for fraud detection course will provide you with the knowledge and skills to detect and minimize fraud in your organization. This course will introduce you to the various techniques used for fraud detection, as well as how to develop your own fraud detection system. You will learn how to identify fraudulent applications and use this information to develop early fraud detection models.
There are two types of machine learning systems: supervised and unsupervised. Each will yield different results. A supervised model will detect fraudulent transactions in production. An unsupervised model will find hidden correlations in the data.
Pre-processing
Whether you’re working on a big data project or applying machine learning to your business, data pre-processing is essential to your project. It can solve problems with data collection, increase accuracy, and ensure reliable results.
Pre-processing involves the transformation of raw data into a clean, organized, and accurate data set. This helps the machine learning algorithm run more quickly. Moreover, it makes your data set more complete, making it easier to analyze.
Data pre-processing helps resolve inconsistencies, missing values, and outliers. These problems can make it difficult to build a reliable model. Pre-processing can also resolve issues with data formatting and formatting inconsistencies.
There are four main stages of data pre-processing: acquiring data, cleaning, normalizing, and transformation. Each stage is performed in an iterative manner. Depending on the goal of the project, the strategy for each stage may differ.